You walk into a bar in Banff. Or a pub. There's a man with a guitar. His energy is energetic. His style is stylish. The song he's playing hearkens you back to better days of yesteryear. You are now dreary and getting on in years. You wonder what's in your drink, and decide to order another one anyway. You look back at the stage. "He's not too bad," you think to yourself, sipping your white russian with an intensity that matches his playing style. Like a heated toilet seat, his warmth is a strange comfort. He appears to like sushi and snowboarding, and might be inspired by folk artists like John Prine, Great Big Sea, and Frederic Chopin.
For physical events that happen at a specific time. For example a concert, or dance performance. If there are multiple shows, you can still duplicate your event to cover them all.